Run a TrueValue CMA
TrueValue is REHL's CMA engine. Type an address, get a comparable-driven value range, an adjustment grid, a market read, and a seller-ready write-up, then hand over a PDF.
Build one
- Open TrueValue under Properties in the sidebar.
- Enter the subject address. The address box suggests matches and fills in city, state, and ZIP for you.
- Add beds, baths, square footage, and property type. Square footage matters most: it drives the per-comp adjustments.
- Press Generate CMA. It takes a few seconds.
Where the comps come from
REHL looks inside your own brokerage's listings. It prefers homes that actually closed in the last 12 months (sold price plus sold date), and only falls back to current active listings when there are fewer than 3 closed ones. Comps have to be in the same city or the same ZIP and the same property type. Sample listings from your trial starter set are always excluded, so a demo home can never anchor a real seller's number.
TrueValue needs at least 3 real comps. Below that it refuses to produce a range at all and tells you so, rather than pricing a house off two listings. Connect your MLS feed or add real listings for the area, then try again.
What you get
- A value range with a midpoint and a confidence score out of 100.
- Every comp with its similarity score and its dollar adjustment.
- An appraisal-style adjustment grid per comp: the bed, bath, size, lot, and age differences line by line.
- A market snapshot: median price per square foot, median days on market, months of inventory, and list-to-sold ratio, each with the direction of travel.
- Property facts for the subject: walk, transit, and bike scores, flood zone, and a short climate-risk summary.
- A REHL AI narrative written for the seller.
- Two PDFs: the CMA one-pager and a multi-page listing presentation deck.
How is the range actually calculated?
Each comp's price is adjusted for its differences from the subject, then those adjusted prices are averaged with more weight on the closer matches (and less on any comp that had to be adjusted heavily). The midpoint is that weighted average and the range runs 8% either side of it. Confidence comes from how similar the comps are and how many you have.
Does it use school ratings or neighborhood demographics?
No. Those are excluded on purpose. Fair housing rules make school and demographic data a steering risk, so the analysis is limited to property facts, mobility scores, flood and climate risk, and market financials.
Does a CMA use REHL AI credits?
Yes. The narrative is an AI call, so a generated CMA draws on your monthly REHL AI allowance. The refusal you get below the comp floor is written in plain text with no AI call, so it costs you nothing.
Who is allowed to run one?
Generating a CMA needs the TrueValue & Investor Analysis permission set to Edit, which is the default for admins and for agents. Opening or downloading an existing one needs Read. A brokerage admin can drop an individual seat to Read or None in the permissions matrix, and None blocks both.
Every CMA is saved automatically. Find it later in the CMA archive.
Need more help? Contact support.