The weekly posting plan

The plan is a Monday to Sunday grid with at most one post per day, and it repeats every week. It is not a to-do list for this week. Fill in Wednesday once and something goes out every Wednesday.

Setting it up

1. Open REHL Studio and pick the listing, then the Posts tab.
2. Turn on REHL marketing for the listing in the Campaign section at the top.
3. In the planner, pick a day and choose what it posts: a carousel, one of the template families in a style and a format, or one of your own uploaded designs.
4. Leave the other days empty. An empty day posts nothing.
5. Save. The plan only takes effect once you save it.

Milestone posts

Separately from the weekly days, the plan can post when something happens to the listing: a price drop, going under contract, and closing. A price increase is never posted. Milestones have their own style and format and can be switched off.

Your plan and your brokerage's default

• With no listing selected, the planner shows the default every new listing inherits.
• Save a plan on one listing and that listing uses its own plan from then on, completely, not merged with the default.
• Saving an empty plan on a listing is how you switch Studio off for that one listing while the rest keep going.
• Deleting the listing's plan puts it back on the brokerage default.

What happens after you save

A scheduled job looks at your listings every ten minutes and writes the posts your plan calls for, with the graphic rendered from the listing's photos and your brand. Approved posts go out on a job that runs every minute. If a graphic is still rendering when a post is due, REHL waits up to fifteen minutes and then publishes with the listing photos rather than holding the post forever.